The IntuIdeas Video Process
Our collaborative process is designed to create the best possible video content—at an affordable price.
Listen
The first step is to ask questions—and really listen to the answers. We learn about the purpose of the video, your intended audience, your call to action, and more. Here are some of the basics:
Brainstorm
This is free. Based on your answers, we’ll discuss a basic plan for your video. Once we have a good idea of the best way forward, we’ll draft a formal proposal for your consideration.
Plan the Video(s)
Once the proposal is approved, we get to work creating the video storyboard, script, and plans for all the elements we’ll need to create a great video. Client input and approval is essential.
Prepare the Way
Before shooting starts, there are lots of decisions to make, including the “media mix” (use of live shots, b-roll, client images, stock footage, music, etc.) and identifying the right location for shooting. There’s also the question of lighting and sound equipment:
Record Footage
When we record remotely, we use the OpenReel system to capture all primary footage and b-roll, using your smartphone, tablet, or webcam. With expert direction and an optional teleprompter, we’ll help you get everything just right. (With OpenReel, the footage is stored, temporarily, on your device, and uploaded to the cloud automatically.)
Design & Edit
Once everything is recorded, we edit the footage, adding titles, animations, and other elements to create your shiny new video. You’ll get an opportunity to review and approve the results.
Launch!
After the final version is accepted, we can format your video for all its intended destinations—whether it’s your website, a hosting platform, or a social media site. Then we upload the results, using a secure file transfer process.