Questions to Ask Before Creating a Video
Creating a marketing or instructional video for your website and/or social media may sound easy, but it’s not. Before you start, ask some basic questions. The answers will save you time and money in the long run.
- What is the purpose of the video?
- Who is your audience?
- What thoughts and feelings do you want the video to evoke?
- What is your key message?
- What is your call to action?
- Do you have existing material or creative inspirations to share that will help define the tone of the video?
- Is this video part of a larger marketing or advertising campaign?
- If so, how will you measure results? What does success look like?
- Where will this video be viewed: social media, websites, broadcast media, or other venues?
- What is your timeline?
- What the constraints on this project?
- Do you have a script?
- Who approves the final video?
Feel free to copy or print this list. When we talk, our team will have more detailed questions related to your unique situation.