Book Launch Packages

A Successful Launch Needs the Right Fuel

The Author’s Dilemma

Every author starts with a great idea for their book. But there are nagging questions: “How do I reach my readers?” “How do I generate interest in my book?”

Whether you are with a traditional or hybrid publisher, or are self-publishing your book, you need an engaging author platform. This is your public forum for getting the word out—before, during, and after your book launch. We create the content your platform needs.

We are a provider of human-designed, answer-engine-ready video and written content for authors’ public platforms. We’re not a book publicity or marketing agency (but we can find one for you, if you wish). Think of IntuIdeas as the solar panels and batteries that power your sustainable publicity vehicle.

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To help you and your publicist plan your book launch, here’s a convenient, fill-in calendar of milestones and content ideas.

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Pre-Launch Campaign Content

A book launch begins months before the actual release date. A well-planned pre-launch campaign is designed to build awareness, anticipation, and an interested audience. Its goals include establishing the message, growing a social following, and driving advance commitments, such as book preorders.

  • Animated Book Cover Reveal
  • Author Introduction and Authority Videos
  • Behind-the-Scenes Clips
  • Concept Teasers
  • Book Trailer
  • Book Teaser Series
  • Quote Card Animations
  • Mood Reel
  • Launch Event Trailer
  • Event Promotion Video
  • Blog & Social Media Posts
  • Guest Posts
  • Press Release
  • Email Sequence
  • Author Biography
  • Website Copy
  • Downloadable Lead Magnet
  • Media Kit
  • Book Launch Invitation

Talk to us…

…about possible add-ons and customization. We will work with your book publicist’s, publisher’s, or agency’s strategy, to ensure a regular flow of content that meets your needs.

Pre-Launch Packages*

Every book launch is unique. Each has its own timeline, budget, and content requirements. That said, here are three examples of affordable pre-launch content packages. (Customization is always an option, of course.)

The Indie Launch Essentials Package

This is a one-time package for self-published or hybrid-published authors to announce, tease, and launch a single book, based on an 8-10-week window before the on-sale date.

Cost: $5,900 (30% below à la carte)

  • A 30-to-60-second book trailer (to be used on or near the release date), with up to four 4:5 and 9:16 cutdowns (to be used with social teaser posts and elsewhere)
  • An animated book cover
  • Two teaser video sequences (three short vertical videos each, scripted as a connected arc)
  • Three blog posts, optimized for search and answer engine visibility, on your book’s core message
  • Four social teaser posts, with graphics or image carousels and platform-specific copy
  • Two articles, 1,200–1,800 words each, written for media placement or use on your own website
  • A press release with a media pitch and a targeted outlet list

The Six-Month Runway Package

This provides the content for a pre-launch campaign over a six-month schedule (the runway most authors actually have before their book release).

Cost: $16,800 (6-month commitment)
$2,800/month (28% below à la carte)

Evergreen Content:

  • An animated book cover (to be used throughout the campaign).
  • A 60-to-90 second book trailer, in 16:9 and 4:5 versions (ready by month two for “teaser” cutdowns but used in its entirety on or near the release date).
  • Teaser animations for social media (two new animations per month)
  • Written pitch content (for review requests, podcast requests and talking points, author bio, short book overview, etc.)
  • Optimized webpage copy
  • One-time setup of recording space for remote recordings.
  • Custom instructions for best use of video and written assets on social media platforms.

Monthly Deliverables:

  • A teaser video sequence (three short vertical animations or videos, scripted as a connected arc)
  • A 60-to-90 second authority video, featuring the author or expert (remotely recorded)
  • An optimized blog post, covering one of the book’s core questions
  • Two social media teasers (still graphics, animations, or clips, with captions and a link to the purchase page)
  • One 900-to-1,100-word article, written for media placement or use on your own website.

The 12-Month Runway Package

This provides the content for a complete publicity runway, built around the lead times that effective platform content work requires.

Cost: $28,800 (12-month commitment)
$2,400/month (33% below à la carte)

This package includes all the evergreen and monthly content in the Six-Month Runway package, PLUS:

  • One additional teaser video sequence per month
  • One additional authority video per month
  • One additional blog post or short article per month
  • Two additional social teaser posts per month
  • One additional article per month

All written and video content is optimized for visibility by search engines and AI-enabled answer engines.

To help you (and your publicist or agency) plan your pre- and post-launch content strategy, we’ve prepared a fill-in calendar of milestones—no strings attached.

Request Your Free Copy

Post-Launch Campaign Content

Take a moment to celebrate your book’s release! After that, your author platform’s work shifts into activity that sustains your book’s visibility and converts attention into long-term results. Its content should be designed to generate sales and encourage reviews and word-of-mouth recommendations.

  • Social Media Reels
  • Author Introduction and Authority Videos
  • Q&A Videos
  • Reader Review Videos (excerpted with permission)
  • Quote Card Animations
  • Recorded Reviewer Videos
  • Book Club Invitations
  • Next Book Teasers
  • Theme Explainer Videos
  • Event Promotion & Recap Videos
  • Recorded Interview & Podcast Highlights
  • “Why I Wrote This” Videos
  • Behind-the-Scenes Videos
  • Reader Questions Videos
  • Seasonal Promotion Videos
  • Audiobook Promotions
  • Social Media Posts
  • Social Media Captions
  • Newsletter Content
  • Blog Posts
  • Articles
  • Author Q&A Content
  • Press Releases
  • Book Club Discussion Guide
  • Reader Guide
  • Website Book Page Copy
  • Guest Articles (edited or ghostwritten)
  • Social Media Articles
  • Resource Guides

Whenever possible, we will repurpose launch assets into fresh content, strengthening the author’s brand authority (and saving on cost).

Post-Launch Packages*

Once your book is widely available, there are many things you can do to sustain and grow its public acceptance. By combining existing video and written assets with new ones, you can sustain your publicity momentum and even increase its velocity and reach. Here are two typical packages:

The “Long-Tail” Package

This content package is for authors who need up to one full year of platform maintenance without betting the budget on their book being a breakout hit. (If the book becomes a hit, this can be upgraded to the Breakout Package with full credit.)

Cost: $1,950/month (three month minimum)

Evergreen Content:

This includes anything created in a pre-launch package, customized appropriately, PLUS:

  • An enhanced version of the book trailer, including notable endorsements and other post-release highlights
  • Teaser animations for social media (two new animations per month)
  • Written pitch content for interview and podcast requests, award applications, etc.
  • If not done previously, one-time setups of recording spaces used for remote recordings.
  • Custom instructions for best use of video and written assets on social media platforms.

Monthly Deliverables:

  • A teaser video sequence (three short vertical animations or videos, scripted as a connected arc—with optimized text and a link to the purchase page)
  • A 60-to-90-second authority or review video, featuring the author or reviewer (remotely recorded or excerpted from existing footage)
  • Two 60-to-90-second excerpt videos, selected from existing keynote or podcast footage and edited for social media use (square or vertical aspect ratio)
  • Two short blog posts (up to 300 words, optimized for search and answer engines)
  • Two short social media teasers (graphics, animations, or clips, with captions and a link to the purchase page)
  • One 900-to-1,100-word article, written for media placement or use on your own website

The Breakout Package

This package is for high-performing titles—books with over 100 buyer reviews, sustained sales rankings, a major review or list placement, or an organic popularity wave. (After six months, it can be stepped back to the Long-Tail Package without penalty.)

Cost: $3,200/month (six month minimum)

This included everything in the Long-Tail Package plus:

  • One additional teaser video sequence per month
  • One additional authority or review video per month
  • Two additional excerpt videos per month
  • Two additional blog posts or short articles per month
  • Two additional social teaser posts per month
  • One additional article per month

All written and video content is optimized for visibility by search engines and AI-enabled answer engines.

All packages come with a custom delivery timeline, to be worked out with the author and/or their marketing or publicity partner. Payment terms are flexible, including installments and an additional 5% discount for full advance payment.

  • Included: Two revision and approval rounds per written or video piece.
  • You supply: Your book manuscript, original cover art (in native, layered digital format), and any existing images, brand graphics, or video footage.

Unless otherwise provided for, the author or their publicist or agency are responsible for content upload/submission to traditional or social media channels (including the author’s website) and for managing those channels.

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