Working With IntuIdeas’ Teams
Our Work Process
We believe in a “circular workflow”—one that continuously improves our team members’ skills (and the quality and effectiveness of the content) through a deliberate feedback process.
- Discovery and Strategy: After signing a contract, we define the client’s goals, audience, content priorities and a clear sense of project’s vision—summarized in a brief. We also work with the client to understand their SEO and AEO strategy. We then share the brief with team members we invite to a scrum. We pay team members for attending the scrum.
- Collaboration and Creativity: We then select the team we’ll be using on the project. We always encourage collaboration through brainstorming and consensus building—led by a project manager (the point person). When there are enough viable approaches to the project, we’ll outline or storyboard them and present them to clients. Their feedback will define the project.
- Skill Sets and Managed Workflow: Once a plan is approved, the real work begins.The project manager may redefine the final team based on the skill sets that best fit the client’s plan decision. Team members will receive a deposit payment to start creating campaign content. Creative projects, workflow, deadlines, and communication strategies will be addressed. The project manager will communicate regularly, responding to questions and work issues—within the same workday, if possible. We will always encourage transparency between members and work to solve problems as projects evolve. This includes coaching and regular feedback scrums.
- Testing and Search Optimization: Once the written and visual components are ready, the team will meet for a final, in-house review. Based on that review, the content will be polished, made digital search-ready, and optimized for each of the client’s preferred channels.
- Delivery and Review: After we deliver the polished content, the client has up to three revision cycles, which must be in-scope. So, be prepared to make minor changes. (All revisions must fall within the original project scope.) Team members will receive the final payment for their part of the project as soon as we get paid. The client review cycles will do more than fine-tune the content. We will always ask the client to share the results—especially on SEO and AEO metrics—so that the team can do even better the next time.
How We Learn
Team members at IntuIdeas learn by doing. We have no curriculum or certification process. We provide an inclusive, collaborative process with feedback, coaching, and editing on each project. Each team member increases their business skills by being an integral part of the creative design and project management process.
We believe that good collaboration skills, brainstorming, and creative cohesion are learned in person and by experience. Each team member is encouraged to sharpen their craft via one-to-one team feedback. The more you participate and share, the more you will learn (and help others as well).
Compensation
IntuIdeas has low overhead and competitive pricing. We also seek out team members that can add the greatest value to each project. We work hard to find the balance between these factors, in order to generate fair and reasonable compensation. After covering expenses, we distribute payment proportionally to each team member. As a business, we take risks whenever we sign a contract. In turn, team members are sharing that risk with us. We do not pay an hourly fee or guarantee a certain payment for the messaging you create. However, we always seek to raise the bar for freelance compensation by proportionally sharing profits—not focusing on our own bottom line.
Responsibility
As the primary contractor, we will actively address issues like scope creep, lack of transparency, bad work communication, and under payment. Every project at IntuIdeas is a single contract; pricing and payment distribution should be clear up front. Project contracts may involve NDAs or special conditions. We require all team members to abide by their contracts. However, if you have a problem with a client, an NDA, or wording of a contract, you are free to turn down any project you are invited to work on.
Contract Priorities
Every client contract is negotiated on behalf of those who do the work. Although the client has the final say, every IntuIdeas project presents a unique opportunity for fair compensation, networking,and future business. We are more interested in the success of our teams than in having an impressive bottom line at the end of the year. Our team members come first.