IntuIdeas Has a Mission
We are a team of freelancers that provides authentic, high-quality messaging in a world of ineffective, AI-generated content and social media-driven aesthetics. The IntuIdeas model creates exceptional, human-designed content that supports business goals and provides fair compensation for the talent that creates it.
We offer original, brand- and tone-consistent messaging at an affordable price. Our deliverables include written and visual content that is authentic, creative, ethically produced, and digital search-ready. We do this as a way to advance the vision of our founder.
As a writer, I have lived the life of a freelancer, often by choice but at times involuntarily. I know the highs and lows, the thrill of authentic, creative collaboration, and the anxiety of looking for new projects—ones that involve great ideas and genuinely human connection.
I have also lived in the world of books and publishing throughout my career. I know what it takes to produce a good book and make the public aware of it—making it a priority in their media diet. With all the distractions and busyness of life in the Twenty-First Century, I know that authentic content makes a difference.
Over the years, I have allied myself with people whose talents in writing, video, animation, and interactive design complement my own. My vision for IntuIdeas is to assemble, support, and work with great teams to produce content worthy of their talents.
— John Parsons, Founder
Standards and Authenticity
Most of our team members have been affected (negatively) by the unwise use of AI. It’s true that LLMs and other resource-intensive models can produce written and video content rapidly. In the short term, that may seem like a cost saver. However, as many brands are discovering, AI-generated content is ineffective at best.*
Each of our team members has committed to using AI-based tools sparingly, and only for tasks that do not affect our content’s creative authenticity. Any team member may decline to use an AI tool for any reason.
All AI use will be fully disclosed to the client during the production process and in the final deliverables. In general, our standards for AI use are comparable to those of the European Union’s AI Act and other professional guidelines for ethical content creation, including:
- Acceptable AI use – Includes transcription of client conversations, summarization of client-submitted material, initial identification of keywords or phrases, initial topic or method research, spelling and grammar checking, and video background image or b-roll adjustments. In every case, all AI results will be reviewed and verified by a human team member.
- Unacceptable AI use – Includes core creative work represented as human-created, content or decisions that may cause harm, risk, or otherwise adversely impact people, and the use of sensitive or confidential data.
Client contracts will specify these requirements, as will agreements with our individual team members.
* Recent research reported in the Harvard Business Review revealed that AI-generated ads perform worse than human-made ones—even when customers can’t tell them apart.
Our teams’ commitment is to create authentic written and video content that enhances an author’s or other clients’s brand and makes it more visible—using productivity tools wisely and sustainably. Contact us to learn how our teams can complement yours.