FAQs for Authors and Their Allies
What kinds of books are a good fit for a book trailer?
The essence of any book, fiction or nonfiction, can be expressed via concise, visual storytelling. During the design process, our team works with the author and their publishing partners for insights on potential visual content. In the video’s narration, our messaging communicates key aspects of the work and why the book is worth the reader’s time.
Do you work only with publishers, or do you also work with authors and their teams?
We work with traditional and hybrid publishers that provide marketing services, but we also work with book publicists and with self-publishing authors directly. We honor all existing business relationships to help anyone who needs digital marketing content.
Can you create short versions for social media?
Yes! Our company offers a variety of short-form written and visual content. All messaging is designed to be SEO- and AEO-ready and is formatted for any web or social media channel.
Do you help with script development?
Yes. With your input, we can write scripts for video content of any length.
Can you work from existing cover art or promotional assets?
Yes. Pre-existing content helps us understand your expectations for visual messaging and brand continuity.It can also save on production costs.
What kinds of content can you create to support a book launch?
We can design, record, and optimize a wide variety of written and visual content, to be used before, during, and after a formal book launch. They include
- Book trailers (long or short)
- Social media videos (original recordings or repurposed from existing footage)
- Press releases (written or video
- Regular blogs (with or without video)
- Articles
- Author or reviewer interview videos
- Video podcasts
Content can be supplied on a monthly basis, updating and improving content with feedback from SEO and AEO data.