How We Design Messaging for Your Book

For book trailers, we follow these steps—directly with the author and/or with their publishing allies:

  1. We review the book’s basic message, audience, launch context, positioning, and other requirements.
  2. In collaboration with the author and/or publicist, we develop an overall concept for the script and visuals, along with a design and production timeline.
  3. Upon concept approval, we appoint a freelance team and project manager and establish internal milestones.
  4. Before recording footage or creating visuals, we write the video script, with notes on the visuals, and submit for client approval.
  5. Following final script approval, each team member builds the essential elements and edits the first cut. At the same time we also write the accompanying social media content for the video.
  6. We produce the final trailer and supporting content, including internal review for SEO- and AEO-readiness.
  7. We submit the results for client review and revisions.
  8. We prepare the files for publishing on multiple platforms.

What other kinds of messaging are available?

Book trailers are only one of many services available to book authors and their partners. We can also produce:

  • Original short-form video content for social media
  • Repurposed video (for social media) taken from existing podcast or keynote recordings
  • Video explainers
  • Author and/or reviewer interviews
  • Recording and editing of author podcasts
  • Ghostwritten or edited articles, blogs, and social posts

All video and written content is designed with SEO and AEO in mind. For example, the video script (written with your key questions in mind) is retained in the video caption text file and made accessible to search engines and AI platforms.

All our services are available as a one-time messaging package or (for a suitable discount) as a monthly messaging campaign. We work with your marketing team to help optimize search performance over time.

What We Offer and What It Costs

The IntuIdeas team produces content for authors by combining things that most providers offer separately:

  • Skilled freelance talent (working in teams)
  • Knowledgeable, structured coaching and editing

The result is content that performs—at an affordable price point. We create effective digital marketing content while also supporting our freelance team by offering them fair and proportional compensation on every project.

Typewriter Keys in Sepia

How Do We Keep Content Affordable?

Authors often have limited budgets, so we do everything we can to make our deliverables affordable for authors and their publishing partners. Here’s how we do that.

  • Digital Sustainability – We don’t make you pay twice. One shoot, one strategy, one asset library—repurposed across every channel your audience lives on and built to stay findable for years
  • Omnichannel Distribution – A consistent story, for every channel, edited, optimized, and publish-ready
  • No-hassle remote video recording – We schedule, direct, and manage easy remote video shoots, making sure the stage is set and that you look good.
  • The IntuIdeas video kit – For a small rental fee, plus shipping, we can provide all the right equipment for video recording—without the hassle.
  • Scalable content libraries – We classify and store your marketing content. It will always be accessible to you (and our creative teams) to produce new messaging. As you accumulate reusable footage, each new project relies more on existing assets and less on new spending.
  • Our financial philosophy – We are more interested in the fair distribution of our income than having an impressive bottom line at the end of the year. Our team members come first.

Please contact us about pricing for specific business messaging.

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