Messaging for Green Companies & Causes
Companies focused on sustainability, the circular economy, and renewable energy have a communication problem. This is a time of great opportunity and innovation, but too often they lack the means to convey their literally world-changing message to the average, often skeptical media consumer.
IntuIdeas can help green tech and sustainability-focused businesses explain complex products, technical processes, and mission-driven offerings in language and imagery that their audiences will remember and understand. Our team produces human designed, authentic written messaging, video, and SEO/AEO-ready content.
Our mission is to encourage and support creative freelance professionals who share our ideals—and to make the planet we inhabit a better place to live and work.
We provide exceptional digital marketing content that supports this mission. We do this to help our clients achieve their business goals while also providing fair compensation for the talent that creates this content.
I have been committed to the cause of our home planet and its future since the first Earth Day event in 1970. Since then, my writing and journalism career has often led me to champion sustainability, the circular economy, and renewable energy opportunities. I understand the issues, the methods, and the needs driving the environmental movement.
Today, there is an enormous messaging gap between sustainability innovators and everyday people just trying to live their lives. There is also too much misinformation and “green washing” out there. What we need is more effective, engaging, and above all authentic, human-designed messaging.
IntuIdeas evolved from my and my partners’ shared passion for change, and for words and images that move us toward a better place to live.
— John Parsons