Frequently Asked Questions

What experience do you have working with sustainability issues and advocates?

Our founder has a long history of working with sustainability issues and thought leaders. He has written about a wide range of issues, including ISO 14000 and FSC/SFI certification, the circular economy, GHG emissions reduction, and (most recently) a book on renewable energy strategy for consumers.

Can you explore, understand, and give meaning to new and emerging technologies so your team can produce digital content we need?

New and emerging technologies, especially those affecting global trends, can be hard to understand. We identify the essential aspects and benefits of a client’s offering and create content that makes them clear—and provides a meaningful choice to the reader or viewer.

Can you help with both messaging and production?

Yes. Our team of qualified freelance professionals can collaborate with clients on both messaging strategy and media production—at a competitive price.

Are you aware of the pitfalls and difficulties in sustainability messaging?

The greatest hazard for sustainability messaging is to engage in “greenwashing”—making environmental claims that sound true or are commonly believed but do not tell the whole story. We take care never to include misleading or incomplete claims in our written or video content.

Do you create content for search visibility as well as sales use?

We create written and video content that is not only engaging on a human-to-human level, but we also optimize the written components (blogs, articles, video narration, etc.) to answer real questions that users are asking AI-based platform

Can one project produce multiple assets?

Yes. Very often, a long written or video piece can be repurposed into smaller segments, suitable for social media or other short-form venues. This not only saves on production costs, but it also helps draw more attention to the core message.