Working With IntuIdeas’ Teams
IntuIdeas Has a Mission
Our freelance teams create exceptional, human-designed content that supports our clients’ goals and provides fair compensation for those who create it. We contract all work with highly skilled free lancers who are able to collaborate creatively and meet deadlines. We value their vision and instincts as well as the great written and visual content they create.
I’ve been doing creative freelance work throughout my career—sometimes deliberately and sometimes when a regular employer sits me down to tell me they are “going in another direction.”
To pay the bills, I have also had my fair share of blue-collar jobs, plus volunteer work with cohousing projects, theater teams, and others in need of written and visual messaging. I know how hard it is. I also know the value of creative thinking and collaboration when it comes to content that informs and inspires.
My vision for IntuIdeasis to create multi-disciplinary teams of freelance professionals who share our vision for written and visual design excellence.
How We Learn
Team members at IntuIdeas learn by doing. We have no curriculum or certification process. We provide an inclusive, collaborative process with feedback, coaching, and editing on each project. Each team member increases their business skills by being an integral part of the creative design and project management process.
We believe that good collaboration skills, brainstorming, and creative cohesion are learned in person and by experience. Each team member is encouraged to sharpen their craft via one-to-one team feedback. The more you participate and share, the more you will learn(and help others as well).
Compensation
IntuIdeas has low overhead and competitive pricing. We also seek out team members that can add the greatest value to each project. We work hard to find the balance between these factors, in order to generate fair and reasonable compensation. After covering expenses, we distribute payment proportionally to each team member. As a business, we take risks whenever we sign a contract. In turn,team members are sharing that risk with us. We do not pay an hourly fee or guarantee a certain payment for the messaging you create. However, we always seek to raise the bar for freelance compensation by proportionally sharing profits—not focusing on our own bottom line.
Responsibility
As the primary contractor, we will actively address issues like scope creep, lack of transparency, bad work communication, and under payment. Every project at IntuIdeas is a single contract; pricing and payment distribution should be clear up front.Project contracts may involve NDAs or special conditions. We require all team members to abide by their contracts. However, if you have a problem with a client, an NDA, or wording of a contract, you are free to turn down any project you are invited to work on.
Our Work Process
We believe in a “circular workflow”—one that continuously improves our team members’ skills (and the quality and effectiveness of the content) through a deliberate feedback process. Here’s how it works:
- Discovery and Strategy: After signing a contract, we define the client’s goals, audience, content priorities and a clear sense of project’s vision—summarized in a brief. We also work with the client to understand their SEO and AEO strategy. We then share the brief with team members we invite to a scrum. We pay team members for attending the scrum.
- Collaboration and Creativity: We then select the team we’ll be using on the project. We always encourage collaboration through brainstorming and consensus building—led by a project manager (the point person). When there are enough viable approaches to the project, we’ll outline or storyboard them and present them to clients. Their feedback will define the project.
- Skill Sets and Managed Workflow: Once a plan is approved, the real work begins.The project manager may redefine the final team based on the skill sets that best fit the client’s plan decision. Team members will receive a deposit payment to start creating champaign content. Creative projects, workflow, deadlines, and communication strategies will be addressed. The project manager will communicate regularly, responding to questions and work issues—within the same workday, if possible. We will always encourage transparency between members and work to solve problems as projects evolve. This includes coaching and regular feedback scrums.
- Testing and Search Optimization: Once the written and visual components are ready, the team will meet fora final, in-house review. Based on that review, the content will be polished, made digital search-ready, and optimized for each of the client’s preferred channels.
- Delivery and Review: After we deliver the polished content, the client has up to three revision cycles, which must be in-scope. So, be prepared to make minor changes. (All revisions must fall within the original project scope.) Team members will receive the final payment for their part of the project as soon as we get paid. The client review cycles will do more than fine-tune the content. We will always ask the client to share the results—especially on SEO and AEO metrics—so that the team can do even better the next time.
Contract Priorities
Every client contract is negotiated on behalf of those who do the work. Although the client has the final say, every IntuIdeas project presents a unique opportunity for fair compensation, networking,and future business. We are more interested in the success of our teams than in having an impressive bottom line at the end of the year. Our team members come first.
Standards and Authenticity
Most of our team members have been affected (negatively) by the unwise use of AI. It’s true that LLMs and other resource-intensive models can produce written and video content rapidly. In the short term, that seems like a cost saver. However, as many brands are discovering, purely AI-generated content is ineffective at best—and more likely to cause harm or create risk.
Each of our team members has committed to using AI-based tools sparingly, and only for tasks that do not affect our content’s creative authenticity.Any team member may decline to use an AI tool for any reason.
All AI use will be fully disclosed—to the client during the production process and in the final deliverables.In general, our standards for AI use are comparable to those of the European Union’s AI Actand other professional guidelines for ethical content creation, including:
- Acceptable AI use–Includes transcription of client conversations, summarization of client-submitted material, initial identification of keywords or phrases, initial topic or method research, spelling and grammar checking, and video background image or b-roll adjustments. In every case, all AI results will be reviewed and verified by a human team member.
- Unacceptable AI use–Includes core creative work represented as human-created, content or decisions that may cause harm, risk, or otherwise adversely impact people, and the use of sensitive or confidential data.
Client contracts will specify these requirements, as will agreements with our individual team members.
Our teams’ commitment is to create authentic written and video content that enhances our clients’ s brand and makes it more visible—using productivity tools wisely and sustainably. Contact us to learn how our teams can complement yours.