Affordable Messaging

What Does IntuIdeas Charge?

Every business and every campaign is different. We negotiate each contract based on your business needs, budget and our ability to affordably meet your goals. In general, our custom contracts fall into three types:

  • A one-time project contract to deliver a specified set of written and/or video deliverables,
  • A recurring project contract(or series of contracts) to deliver periodic content for a discounted price, or
  • A monthly retainer to deliver sequenced, strategic content for an ongoing campaign, also at a discounted price.

For comparison purposes, our hourly rate is approximately $110 per hour for written content and approximately $135 per hour for video. This less than the cost a typical small “boutique” agency (and a lot less than the cost of a large agency or production studio.) It is also dependent on whether we are producing a one-off piece versus creating a package of campaign content. The latter often creates opportunities for cost savings.

Comparing Content Pricing

Written and video content includes many variables that make it hard to come up with a definitive price list. However, we can see how our price range for monthly content creation and delivery compares with other providers, using a typical “package” of deliverables:

In terms of cost, IntuIdeas’ coordinated teams approach puts us slightly above that of a solo freelance creator, but below that of a boutique agency or a large national agency. Here are the pros and cons of each:

  • Solo Creator: A single freelancer is strong on cost-efficiency and often solid on quality, but usually weaker on deep strategy and long-term consistency.Everything depends on one person—who is focused on a particular skill set but likely not on the analytics needed to focus a new round of content.
  • IntuIdeas: Our teams are designed to sit between the solo creator and a boutique agency. We offer more capacity and structure than a single creator. We are multidisciplinary and SEO-viable, but leaner and more focused than a traditional agency.
  • Boutique Agency: Typically, these have a good balance of strategic depth, quality, and consistency, which can maximize the return on investment. Often used by small businesses and mid-market brands, they can often incur costs that prove to be unsustainable.
  • Large Agency: These are very strong on strategy, high-end production quality, and consistency. However, the ROI can flatten or drop for smaller brands because a large agency’s overhead and scope will exceed what they truly need or can afford.

(NOTE: This comparison chart does not include in-house marketing resources, whose salary and benefits costs are usually unsustainable for smaller startups and organizations.)

How Do We Keep Content Affordable?

IntuIdeas cares about our deliverables but we also want to make it affordable to smaller businesses (especially green tech companies) and to authors and their publishing partners.

  • “Digital Sustainability” – We don’t make you pay twice. One shoot, one strategy, one asset library—repurposed across every channel your audience lives on and built to stay findable for years
  • Omnichannel Distribution – The same story, for every channel, edited and publish-ready
  • No-hassle remote video recording – We schedule, direct, and manage easy remote video shoots, making sure the stage is set and that you look good.
  • The IntuIdeas video kit – For a small rental fee, plus shipping, we can provide all the right equipment for video recording—without the hassle.
  • Scalable content libraries – We classify and store your marketing content. It will always be accessible to you (and our creative teams)to produce new messaging. As you accumulate reusable footage, each new project relies more on existing assets and less on new spending.
  • Our financial philosophy – We are more interested in the fair distribution of our income than having an impressive bottom line at the end of the year. Our team members come first.

IntuIdeas Content Package Examples

We price for outcomes, not hours. Whether you need a one-time push or an ongoing content “engine,” each package is custom built to deliver real business results—without the overhead of a large agency or production studio.

Starter Package

Get a Professional Messaging Foundation—Fast

Target Outcome: This package is designed to give you a complete, professional content foundation for a specific offer, event, or product launch—with no ongoing commitment required.

  • You need strong written and video assets now, not a six-month engagement.
  • You’ve been patching together freelance engagements, but you want one cohesive project
    instead.
  • You want proof of what working with us is like before committing to a retainer.
  • 1 strategy/kickoff session to define the audience, offer, objectives, and key message.
  • 3–5 SEO/AEO-ready written pieces (blog posts, landing page copy, or a core sales page).
  • 2–3 short-form, SEO/AEO-ready videos (explainer, testimonial, or social media/landing page clips).
  • Basic supporting visual assets (thumbnails, simple graphics).
  • One round of revisions per asset.
  • Delivered in 3–4 weeks.

Investment: Between $3,500 and $5,000 (one-time cost)

Best for small businesses, teams, or founders who need a focused, professional content push for a single campaign, special offer, or launch—with no ongoing commitment.

Flagship Package

Your fractional In-House Content Team

Target Outcome: This package is designed to serve as your full funnel content “engine,” producing assets optimized for search, lead nurturing, and conversion—all working together and delivered every month.

  • You need a marketing process that doesn’t stall when your internal team gets busy handling other things. We maintain the engine.
  • You’ve been reacting and creating content piece-by-piece and need to build a coherent, repeatable system.
  • Your sales team needs fresh stories, proof, and offers to move deals forward.
  • Monthly strategy call + updated content calendar.
  • 3–4 SEO/AEO-ready blog posts or landing pages.
  • 4–6 nurture or campaign-specific emails.
  • 3–4 short-form, SEO/AEO-ready videos for social, email, or landing pages
  • Monthly performance review call with recommendations. (Can be combined with strategy call for the next month.)
  • One revision round per asset batch.

Investment: Between $3,500 and $5,500 per month (3-6 month minimum)

Best for established teams with good product/market fit who need consistent content that keeps pace with growth.

Full Campaign Package

Full-Funnel Execution At Scale

Target Outcome: This package is designed to give you near-agency coverage (heavier volume, more channels, and deeper strategic integration) without the agency overhead.

  • You need more volume and cross-channel consistency than a lean retainer can sustain.
  • Multiple stakeholders (marketing, sales, leadership) need content that stays aligned and on-brand.
  • You want a true external content arm plugged into your broader campaigns.
  • A 90-day funnel roadmap (awareness→consideration→conversion), refreshed quarterly.
  • Monthly strategy call + calendar + performance-based adjustments.
  • 6–8 SEO/AEO-ready written assets (articles, landing pages, sales enablement docs).
  • 8–10 nurture or campaign emails.
  • 6–8 SEO/AEO-ready videos per month (short-form social, longer explainers, testimonials/case studies).
  • Cross-channel repurposing (long-form content turned into social and email
    assets).
  • Full monthly reporting tied to business outcomes (leads, engagement, funnel movement).
  • Two revision rounds per asset batch.

Investment: Between $6,500 and $9,500 per month (6-month minimum)

Best for marketing leaders who need a full external content arm integrated with existing campaigns and multiple internal teams.

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